... Natural resources like water and cotton will soon dry out

... 74% of consumers expect brands to act environmentally responsible

... The fashion resale is outpacing traditional fashion retail.

All factors that call for action. But so far, we have not seen scalable solutions catch on. We are yet to experience real, systemic change in the fashion industry.

Recirculating clothes is by far the most efficient way to reduce its footprint. In fact, it is up to 3.000% more efficient than reusing material. With the right platform, we can connect brands and consumers, while making a real difference.

CONTINUED is that platform. It lets brands sell more, and buy less, while increasing their environmental impact drastically.

It is fashion as a service

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Sustainability as a product

CONTINUED is a systemic change-maker that helps brands reimagine fashion and break with their linear business models. Through a slick set of circular white label solutions, CONTINUED enables brands to become more circular by facilitating resale and rental of their items while learning from data insights that can help them understand the lifecycle and long-term value of their products. In a discontinuous world, we let your brand explore future business opportunities based on circular economy while executing your existing business.

More and more brands are recognizing the opportunities and advantages of circular economy in the fashion industry. Reach out if you want to discuss and explore your circular possibilities.